Here at the Shameless Consumer Breakfast Research Division, we are constantly on the lookout for new ways to get people invested in the most important meal of the day. It is the most important meal of the day, afterall. Recent focus testing has zeroed in on healthy on-the-go items for people who either don’t have the time or energy to cook a proper breakfast in the morning.
GoPicnic is one of the latest companies attempting to address this problem, even if one of their boxes would probably be considered a pretty disappointing picnic. GoPicnic describes its products as:
Your GoPicnic breakfast is made with simple, great tasting ingredients, and none of the bad stuff you may be used to finding in a convenient breakfast to go, like artificial colors & flavors, trans fats, HFCS, or added MSG.
It’s our old friend, the “added” MSG distinction. It’s also worth noting that GoPicnic also excludes easily readable type on its box. Unless I’m going blind, I found the off-orange type on shredded cardboard background very difficult to read in the low light environment that is the Shameless Consumer Labs.
I also evidently captured GoPicnic’s Impossible Missions agent, because the website has disavowed all knowledge of this particular product’s existence.
The Chocolate Almond Butter & Croissant breakfast comes with chocolate almond butter and a croissant. In addition, the photos mysteriously disappeared from my iPad.
It also comes with an apricot fruit bar, a condensed jelly of apricot that is nice and sweet while retaining some of the fruit’s tartness. I could take it or leave it.
The croissant is a croissant, nothing particularly good or bad about it. It did taste a little stale in some spots. The almond butter is nice and chocolatey, but incredibly thick. You can’t dip the croissant into it because it’d break, so I used the apricot fruit bar as a knife to pick it up and spread it on the bread. Hey, this is breakfast on the go, sometimes you don’t have a knife handy.
Each box contains 370 calories, 23g fat, 280mg of sodium, 36g carbs, 4g fiber, 19g sugar, and 10% calcium, 8% vitamin c, and 8% iron. It is also certified vegetarian.
Ultimately this is a pretty tasty product, and it satisfies the breakfast hungers if for a while. I think it might be discontinued, although I can’t say for sure.