Review: Project 7 Smores Gum

It’s my first real day here as the public face of Shameless Consumer Industries, and I already have a big review. Just as I sat down at my desk, the folks from what I believe is the Nihilist Gum Agency sector of SCI plopped this baby down on my desk. It must be a great product, because I heard the guy laugh on his way out.

Build+A+Flavor is the newest craze from Project 7, a gum maker that specializes in showing you just how much charity work they do, so you understand why they don’t have enough time to devote to making quality products. Project 7 is dedicated to feeding the hungry, hopefully not using their gum.

Let’s start with the toasted marshmallow gum by itself. I found the gum to have a very mild flavor, which Dan in accounting analogized as just hitting your taste buds enough to not raise a welt and leave evidence for the police (I didn’t particularly find that joke very appropriate, so if an editor could leave that out before this goes to print I would much appreciate it.)

They don’t hold up to, say, toasted marshmallow jelly beans, and I probably wouldn’t buy them on their own.

The chocolate flavor leaves a lot to be desired, like a glass of juice or perhaps a bullet to end your suffering (that last one was a joke, please remove it in post). It doesn’t taste anything like chocolate or graham cracker, the kind of chocolate-esque flavor you might find in Sixlets. Light on the chocolate, heavy on the chemical taste.


What’s worse, the chocolate pieces emit a nauseatingly artificial aftertaste. I can only imagine that if there was such a thing as unsweetened Aspartame, that this is what it would taste like. It lingers on the back of your tongue and refuses to go away. I took a look at the ingredients and found the culprit: Xylitol.

Xylitol is a natural sweetener that somehow manages to taste artificial without being artificial.

Does combining the two make a smores flavor? No. Not in the slightest. If you’ve ever started a bonfire using far too much lighter fluid and wound up giving your marshmallows a chemical kerosene taste, you’ll understand what this tastes like.

The only positive aspect to this product is that it can be resealed, a desperately needed function to hold in the horrid odor that the gum emits. It smells as bad as it tastes, and it tastes pretty awful.

Ultimately, Project 7 S’Mores Gum is pretty revolting. I may have made a mistake with this job choice.

Verdict – 0/5: Am I allowed to give a 0 score? If not, change it to a 1. The marshmallow isn’t revolting but the chocolate is. Gave unsettling feeling in stomach after eating.


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